STRITE.AI · AI Strategy Engine

What will you pitch?

Paste a brief. Get a creative strategy deck in 90 seconds.

Not sure where to start? Try one of these:

Used by creative directors, brand managers, and agency leads

12

JACQUEMUS

EXPERIENCE ARCHITECTURE

15

ADIDAS

APPLICATION SUITE

13

JACQUEMUS

KEY ACTIVATIONS

12

PORSCHE

EXPERIENCE ARCHITECTURE

10

GYMSHARK

VISUAL MOODBOARD

11

GYMSHARK

CAMPAIGN JOURNEY

12

GYMSHARK

HERO MOMENT

15

PORSCHE

CANNES WILDCARD

11

JACQUEMUS

EVENT IDENTITY

11

JACQUEMUS

EVENT IDENTITY

16

GYMSHARK

CANNES WILDCARD

14

GYMSHARK

CHANNEL PLAYS

11

ADIDAS

DESIGN JOURNEY

12

JACQUEMUS

EXPERIENCE ARCHITECTURE

14

ADIDAS

HERO APPLICATION

10

JACQUEMUS

COMBINED MOODBOARD

11

PORSCHE

EVENT IDENTITY

10

ADIDAS

VISUAL MOODBOARD

16

ADIDAS

DESIGN WILDCARD

10

PORSCHE

COMBINED MOODBOARD

14

JACQUEMUS

THE PEAK MOMENT

11

PORSCHE

EVENT IDENTITY

13

ADIDAS

IDENTITY SYSTEM

13

PORSCHE

KEY ACTIVATIONS

10

GYMSHARK

VISUAL MOODBOARD

12

JACQUEMUS

EXPERIENCE ARCHITECTURE

15

ADIDAS

APPLICATION SUITE

13

JACQUEMUS

KEY ACTIVATIONS

12

PORSCHE

EXPERIENCE ARCHITECTURE

10

GYMSHARK

VISUAL MOODBOARD

11

GYMSHARK

CAMPAIGN JOURNEY

12

GYMSHARK

HERO MOMENT

15

PORSCHE

CANNES WILDCARD

11

JACQUEMUS

EVENT IDENTITY

11

JACQUEMUS

EVENT IDENTITY

16

GYMSHARK

CANNES WILDCARD

14

GYMSHARK

CHANNEL PLAYS

11

ADIDAS

DESIGN JOURNEY

12

JACQUEMUS

EXPERIENCE ARCHITECTURE

14

ADIDAS

HERO APPLICATION

10

JACQUEMUS

COMBINED MOODBOARD

11

PORSCHE

EVENT IDENTITY

10

ADIDAS

VISUAL MOODBOARD

16

ADIDAS

DESIGN WILDCARD

10

PORSCHE

COMBINED MOODBOARD

14

JACQUEMUS

THE PEAK MOMENT

11

PORSCHE

EVENT IDENTITY

13

ADIDAS

IDENTITY SYSTEM

13

PORSCHE

KEY ACTIVATIONS

10

GYMSHARK

VISUAL MOODBOARD

STRATEGIES BUILT FOR BRANDS LIKE THESE.

adidas
apple
bmw
cocacola
fedex
ferrari
nike
volkswagen
adidas
apple
bmw
cocacola
fedex
ferrari
nike
volkswagen
NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES · NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES · NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES · NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES ·NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES · NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES · NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES · NO MORE WEAK DECKS · NO MORE WASTED PITCHES · NO MORE GENERIC STRATEGY · NO MORE EXCUSES ·

Inside the Deck

01 / 04 FOUNDATION

Who you're talking to and why it matters. The bedrock of every deck. Client, audience, problem — locked down before a single idea is written.

Title Slide

Client · project · concept tagline

01

Objectives

Three anchors for every decision

02

Target Audience

Archetype, demographics & behaviours

03

Problem & Insight

The business problem & human truth

04

Inside the Deck

02 / 04 STRATEGY

The thinking that makes the work matter. Strategic spine, differentiators, and the platform your creative hangs from. Where positioning becomes direction.

Strategic Pillars

The spine every decision runs through

05

Key Differentiators

Three things only this brand can claim

06

Creative Platform

The big idea and its worldview

07

Creative Pillars

3–4 expressions of the platform

08

Inside the Deck

03 / 04 CREATIVE

The ideas that stop the scroll. From the line that defines the campaign to the visual and material world it inhabits. Where strategy becomes sensation.

The Tagline

One line. The whole campaign.

09

Visual Moodboard

6 directions, colour & AI references

10

Material Moodboard

Textures, craft & tactile direction

11

Experience Architecture

The full guest or viewer journey

12

Inside the Deck

04 / 04 EXECUTION

How it ships, wins and gets remembered. Bold activations, the showstopping hero moment, an audacious wildcard and every award category it deserves.

Key Activations

5–7 bold ideas, each with a hook

13

The Peak Moment

The showstopper guests never forget

14

Cannes Wildcard

The audacious idea built for a shortlist

15

Award Categories

Every show this campaign should enter

16
UNDERSTAND
DEFINE
SHAPE

The Methodology

Phase 01 · UNDERSTAND

Deconstruct the brief.

Most briefs are written wrong. Our engine breaks it into Business Objectives, Audience Insights, and Thematic Principles — the way a senior strategist would before ever touching a concept.

Brief Analysis
Brief
Analyse →
Parsed in 2.1s
Business Objective
Reposition performance as a Gen-Z identity marker
Audience Insight
They don't see shoes — they see who they are
Thematic Principle
Authenticity over aspiration

The Methodology

Phase 02 · DEFINE

Find the human truth.

We find the single core insight — Behaviour + Desire + Conflict — that everything else is built on. The step most AI tools skip entirely.

Mapped14 behavioural signals across brief
Surfaced3 desire clusters with tension scores
IdentifiedCore conflict: authenticity vs. aspiration
ReadAudienceTruth.strategy
Core Human Truth
Behaviour
Scrolling past every brand ad
Desire
Real belonging & cultural identity
Conflict
Can't trust branded content

The Methodology

Phase 03 · SHAPE

Build the platform.

Strategy crystallises into a creative platform — mapping every dimension of the idea from concept to execution across any discipline.

Strategy Platform16 cards
Brand Voice
Tone of Voice
Platform Idea
Brand Archetype
Campaign Platf.
Cultural Ritual
Hero Message
Key Channel
Brand Experience
Story Hook
Content Format
Audience Segment
Brand Territory
Proof Point
Strategic Partner
Cultural Moment
Strite.ai×ChatGPTChatGPT Integration

Brief in chat. Strategy in 90. Your brief lives in ChatGPT. Your strategy deck lives in Strite. One conversation — 16 cards, straight to your dashboard. No new tools. Just results.

01
Get API keySettings → API Access
02
Open the GPTSearch 'Strite.ai' in store
03
Brief + generate60-second deck. Done.
Strite.aiStrite.ai — Creative Strategy · GPT
Strite.ai

Strite.ai GPT

Strite.ai
Strite.ai
Strite.ai

Strite.ai GPT

✓

Strite.ai
Strite.ai
Strite.ai

Strite.ai GPT

✓16 cards generated — strategy is live in your Strite dashboard.

Creative Industry Leaders Want A.I.

We responded.

"It's the greatest tool that's ever been invented for creative people."

ROB REILLY

GLOBAL CHIEF CREATIVE OFFICER

WPP

Creative Salon, Cannes Lions 2025

"Those who will lead the charge are those who stop seeing AI as a gimmick and treat it as a creative partner. AI extends creativity — not replaces it."

TOM BAKER

CHIEF CREATIVE OFFICER

&ABOVE

Mad Tech Magazine, Cannes Lions 2025

"To get clients to embrace new tech, you must let them experiment."

TIFFANY ROLFE

GLOBAL CHIEF CREATIVE OFFICER

R/GA

Globe Media Group, Cannes Lions 2025

"If you don't take that mindset, you're gonna be left behind, no matter what level you're at."

DUSTIN TOMES

CHIEF CREATIVE OFFICER

TBWA\CHIAT\DAY

Digiday, September 2025

"We're clearly in one of the most transformational shifts in technology since the introduction of the computer."

JAN EUMANN

EXECUTIVE CREATIVE DIRECTOR

WOLFF OLINS

Multiply, State of AI in the Creative Industry, 2025

"Every idea is the first domino. Find a problem no one else sees and solve it. Be ambitious. Stay curious."

JUDY JOHN

GLOBAL CHIEF CREATIVE OFFICER

EDELMAN

Cannes Lions 2025, Titanium Lions Jury President

"The friction of producing an idea and getting my imaginative thought not just on paper, but to execution, is just going to completely collapse."

MUSTAFA SULEYMAN

CEO

MICROSOFT AI

Cannes Lions 2025, Debussy Theatre

"Generative AI started as an experiment you had to sell in. Today, the client that is not using it feels like they are missing out. It is a 180 degree shift."

CHRISTIAN PIERRE

GLOBAL CHIEF INTELLIGENCE OFFICER

GUT

Digiday, September 2025

"Without differentiation, the competitive middle is starting to swell."

JERIAD ZOGHBY

CHIEF COMMERCE STRATEGY OFFICER

INTERPUBLIC GROUP

Cannes Lions 2024 Official Wrap-Up Report

"I'd rather have an art director spending time concepting and thinking as opposed to pushing pixels around."

CRAIG MILLER

CHIEF CREATIVE OFFICER

SCHAFER CONDON CARTER

Digiday, September 2025

"It's the greatest tool that's ever been invented for creative people."

ROB REILLY

GLOBAL CHIEF CREATIVE OFFICER

WPP

Creative Salon, Cannes Lions 2025

"Those who will lead the charge are those who stop seeing AI as a gimmick and treat it as a creative partner. AI extends creativity — not replaces it."

TOM BAKER

CHIEF CREATIVE OFFICER

&ABOVE

Mad Tech Magazine, Cannes Lions 2025

"To get clients to embrace new tech, you must let them experiment."

TIFFANY ROLFE

GLOBAL CHIEF CREATIVE OFFICER

R/GA

Globe Media Group, Cannes Lions 2025

"If you don't take that mindset, you're gonna be left behind, no matter what level you're at."

DUSTIN TOMES

CHIEF CREATIVE OFFICER

TBWA\CHIAT\DAY

Digiday, September 2025

"We're clearly in one of the most transformational shifts in technology since the introduction of the computer."

JAN EUMANN

EXECUTIVE CREATIVE DIRECTOR

WOLFF OLINS

Multiply, State of AI in the Creative Industry, 2025

"Every idea is the first domino. Find a problem no one else sees and solve it. Be ambitious. Stay curious."

JUDY JOHN

GLOBAL CHIEF CREATIVE OFFICER

EDELMAN

Cannes Lions 2025, Titanium Lions Jury President

"The friction of producing an idea and getting my imaginative thought not just on paper, but to execution, is just going to completely collapse."

MUSTAFA SULEYMAN

CEO

MICROSOFT AI

Cannes Lions 2025, Debussy Theatre

"Generative AI started as an experiment you had to sell in. Today, the client that is not using it feels like they are missing out. It is a 180 degree shift."

CHRISTIAN PIERRE

GLOBAL CHIEF INTELLIGENCE OFFICER

GUT

Digiday, September 2025

"Without differentiation, the competitive middle is starting to swell."

JERIAD ZOGHBY

CHIEF COMMERCE STRATEGY OFFICER

INTERPUBLIC GROUP

Cannes Lions 2024 Official Wrap-Up Report

"I'd rather have an art director spending time concepting and thinking as opposed to pushing pixels around."

CRAIG MILLER

CHIEF CREATIVE OFFICER

SCHAFER CONDON CARTER

Digiday, September 2025

All quotes are sourced from public interviews, industry publications, and conference appearances. These individuals have not endorsed Strite.ai and their views are their own.

Find Out More

FREQUENTLY ASKED QUESTIONS.

01 — On what it actually is

Strite.ai is a creative strategy engine. You feed it a brief; it returns a 16-card strategy deck — problem, insight, platform, experience architecture — in about 90 seconds. Tell your team it isn't a writing tool. It's the strategic thinking layer that turns a blank page into a defensible point of view.

STRITE.AI — Built on proven methodology

02 — On agency scale

Whether you're a two-person studio or a global network, the bottleneck is the same: senior strategic thinking doesn't scale. Strite.ai gives every brief the rigour of a creative director — so a small team punches above its weight, and a large team stops burning senior hours on first drafts.

STRITE.AI — Built on proven methodology

03 — On methodology vs. prompts

You can ask ChatGPT to write a strategy. You'll get words. Strite.ai runs a structured three-phase methodology — Understand, Define, Shape — the same process senior creative directors follow. The difference is the thinking behind the output, not just the output itself.

STRITE.AI — Built on proven methodology

04 — On your existing stack

Those are general assistants. Strite.ai is a specialist. Keep using them for email and notes — then bring the actual brief here when you need a structured strategic deck, not a paragraph. It sits at the top of your funnel, where the thinking happens.

STRITE.AI — Built on proven methodology

05 — On what powers it

It doesn't scrape a generic web model and hope. Every output is shaped by an encoded methodology built from award-winning creative strategy — the frameworks the best directors actually use. The advantage isn't more data. It's the right thinking applied to your brief.

STRITE.AI — Built on proven methodology

06 — On strategic rigour

No. Every output is anchored to a proven strategic framework — Problem Statement, Human Insight, Strategic Platform, Experience Architecture. These aren't AI inventions. They're the foundations of award-winning creative strategy, encoded into an engine.

STRITE.AI — Built on proven methodology

07 — On human + AI collaboration

Because you're not trusting AI. You're using a tool built on the methodology of the best creative minds in the industry. Strite.ai gives you the strategic scaffold. You bring the creative judgment. Together, that beats a blank page every time.

STRITE.AI — Built on proven methodology

08 — On confidentiality

Your briefs are yours. We don't train public models on your inputs, and your strategic work stays inside your account. You bring sensitive client context; Strite.ai treats it as exactly that — confidential.

STRITE.AI — Built on proven methodology

09 — On niche industries

The methodology is category-agnostic, because great strategy is. Luxury fashion or industrial B2B, the questions are the same: what's the real problem, what's the human truth, what's the platform. You supply the context; the engine supplies the rigour.

STRITE.AI — Built on proven methodology

10 — On ownership

You do. Every deck, every strategic platform, every line you generate is yours to pitch, refine, and sell. Strite.ai is the tool — the work, and the credit, belong to you and your client.

STRITE.AI — Built on proven methodology

Simple, honest pricing

START FOR FREE.
30% off — use codeLAUNCH30
Save 15% with annual billing

Free

Dip your toes in. No card needed.

Free

Forever. No credit card.

  • ✦25,000 Studio Credits / month
  • ✦Full 16-card output
  • ✦All 6 disciplines
  • ✦Brief upload
  • ✦Standard generation speed
  • ✦Watermark on output

Starter

For strategists getting serious.

$19
$16/mo
Save $36

Billed annually

  • Everything in Free, plus:
  • ✦110,000 Studio Credits / month
  • ✦PPT export
  • ✦Unlimited strategy history
  • ✦No watermark
  • ✦AI image generation
  • ✦Image upscaling
  • ✦AI video generation
MOST POPULAR

Creator

For strategists who mean business.

$49
$41/mo
Save $89

Billed annually

  • Everything in Starter, plus:
  • ✦300,000 Studio Credits / month
  • ✦API + MCP access
  • ✦Priority generation

Pro

For those who do this for a living.

$99
$83/mo
Save $189

Billed annually

  • Everything in Creator, plus:
  • ✦750,000 Studio Credits / month
  • ✦Early access to new features

The methodology is the same across every plan. The difference is how much you use it.

Ready when you are

Build your strategy.
Right now.

Paste a brief. Get 16 cards. Ready to pitch.

Projects

Ready to build?

All Projects15 projects
View
01

Nike Air Max — Summer Drop

NIKE · BRAND EXPERIENCE

Jun 28, 2026
02

Johnnie Walker Asia Launch

DIAGEO · MARKETING

Jun 22, 2026
03

Prada Digital Identity

PRADA · DESIGN

Jun 15, 2026